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Speakers & Special Guests

Our industry experts and special guests will inspire you to greatness. Don't miss out!

2022 World Gym Speakers & Special Guests


Dennis Yu

CEO Blitzmetrics

Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.  He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the “million jobs” guy– on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.

You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos– down to local service businesses like real estate agents and dentists. He’s spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. 


Dr. Paul Bedford

The Retention Guru

Paul has worked in the fitness industry for nearly three decades. Starting as a trainer, he then worked as an operator, an educator and now as a global authority on health club member retention. 

In the past 18 years Paul has:

  • analyzed the behavior of 4.5 million customers
  • measured the performance of 4000+ club and facilities
  • delivered more than 150 international presentations, in 31 different countries on this topic
  • completed a PhD in Behavioral Sciences focusing on health club retention 
  • worked with more than 100+ companies on 4 continents 

Blair McHaney

President & CEO - MXM

Blair McHaney is CEO of MXMetrics, Medallia’s partner to the fitness industry. MXMetrics is the leading member experience platform for the fitness industry.   Blair is also founder and President of Confluence Fitness Partners, operating gyms in Central Washington since 1983. He is an educator, practitioner, student and subject matter expert on operational member experience management.